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Same-day highlightsFor event-coverage agencies

The show's still on.
The reel's already up.

Your camera ops drop their cards. ShowReel throws out the soft, shaky and dark shots, cuts the rest to the beat in your client's house style, and delivers 9:16, 1:1 and 16:9 while the stand is still busy. Every half hour, if you want it to.

Start a pilot eventSee how it cuts
LIVE

Simulation: eight camera clips land and are scored, three are skipped for shake, duplication and low light, and the rest are cut on the beat at 117 BPM into a Day 1 highlights reel delivered in 9:16, 1:1 and 16:9 with the client's end card.

Simulated control room · footage drawn for illustration · pacing matches a real Day 1 reel

We pulled apart a real agency's GITEX Day 1 highlights reel, frame by frame. ShowReel cuts at the same pace.

in a 61 s reel
85cutsin a 61 s reel
median shot length
0.56smedian shot length
every cut on the beat
117BPMevery cut on the beat
9:16 · 1:1 · 16:9 per cut
3formats9:16 · 1:1 · 16:9 per cut
How it works

Set the client up once. Then just keep the cards coming.

Four steps, and three of them happen once. On show day your team does one thing: copy footage in.

  1. Axiom

    Client · brand kit

    Poppins 700
    GITEX Global 2026
    STEP 01

    Add the client

    Once per client: logo, colours, font and the end-card line. Every reel you cut for them after that comes out on-brand.

    • C0001.MP41.84 GB
    • C0002.MP4612 MB
    • C0003.MOV1.12 GB
    • C0004.MP4948 MB
    STEP 02

    Drop the cards

    Whole camera cards straight off the floor. MP4 or MOV, up to 2 GB a clip. Each one is scored and kept or skipped as it lands.

  3. day1_licensed.wav117 BPM
    STEP 03

    Add the track

    Bring a track you've licensed. ShowReel finds the beats, so every cut lands on one.

  4. Live · every 30 min
    STEP 04

    Cut, or let Live mode cut

    One click for a 15, 30 or 60 s reel in all three formats. Or switch on Live mode and it re-cuts on its own while footage keeps coming in.

The editor's eye

It watches every clip so your editor doesn't have to.

A camera card from a show day is mostly walking shots, soft focus and the same stand from six angles. ShowReel scores every clip and tells you, in plain words, why it used it or skipped it.

What it measures

  • Focus

    Is it sharp? Soft shots and missed pulls never reach the timeline.

  • Exposure

    Is it too dark under the hall lights, or blown out by the LED wall?

  • Motion

    Is something happening? A crowd moving beats an empty aisle every time.

  • Shake

    Was the camera steady? Handheld wobble and whip-pans get binned.

  • Duplicates

    Two ops shot the same handshake? It keeps the better take, once.

Scores run 0 to 100 and the reason is always on the card, so your editor can see at a glance what was left out, and why.

Cam A · card 3 · 11:42 drop5 used · 3 skipped
  • 94 out of 10000:14
    C0112.MP4Used

    Sharp, well exposed, speaker centred

  • 31 out of 10000:09
    C0113.MP4Skipped

    Shaky. Handheld walk-in, no steady frame

  • 90 out of 10000:22
    C0118.MOVUsed

    VIP moment, held steady, faces in focus

  • 18 out of 10000:06
    C0121.MP4Skipped

    Too dark. Booth lights off behind the demo

  • 86 out of 10000:31
    C0124.MP4Used

    Good motion, steady pan across the aisle

  • 49 out of 10000:28
    C0125.MP4Skipped

    Near-duplicate of C0124. Kept the steadier one

  • 88 out of 10000:17
    C0130.MP4Used

    Demo close-up, in focus, hand in frame

  • 83 out of 10000:12
    C0131.MP4Used

    Clean wide of the hall, opens the story

Live mode

One camera op.
No editor.
Reels all day.

Today someone sits in a corner of the hall with a laptop, cutting while the show goes on around them. Live mode is that person, minus the laptop.

Your op keeps shooting and dropping cards. ShowReel keeps cutting. The client sees the doors-open reel before the VIP arrives, and the VIP reel before the keynote starts.

Re-cut every
Reels cut
15
Clips in
160
Editors
0
  1. 09:30: cut with 15 new clips
  2. 10:00: cut with 12 new clips
  3. 10:30: cut with 7 new clips
  4. 11:00: cut with 9 new clips
  5. 11:30: cut with 7 new clips
  6. 12:00: cut with 19 new clips
  7. 12:30: cut with 10 new clips
  8. 13:00: cut with 5 new clips
  9. 13:30: no new footage, no cut
  10. 14:00: cut with 7 new clips
  11. 14:30: cut with 22 new clips
  12. 15:00: cut with 10 new clips
  13. 15:30: cut with 8 new clips
  14. 16:00: cut with 7 new clips
  15. 16:30: cut with 6 new clips
  16. 17:00: cut with 16 new clips

Automatic cut · number = new clips since the last one Nothing new landed, so no cut

  • On your interval

    Every 15, 30 or 60 minutes, ShowReel cuts a fresh reel from everything shot so far, in story order.

  • Only when there's something new

    If no footage has landed since the last cut, it waits. No duplicate reels in your client's inbox.

  • Three formats, every time

    Each cut lands as 9:16, 1:1 and 16:9, ready for Stories, the feed and the stand's own screens.

Client review

Send a link.
Get a yes before lunch.

No more WhatsApp threads of exported MP4s and “which version is this?”. Every cut gets one review link your client can open anywhere.

No logins for your client.

No account
Your client opens a link. No sign-up, no password, no app.
All three formats
They flip between 9:16, 1:1 and 16:9 in the browser, on their phone, on the show floor.
Yes, or a note
Approve, or Request changes with a line of text. You see it the moment they tap.
Always the latest
A new cut resets the review, so nobody signs off on a reel from two hours ago.
showreel.app/r/axiom-gitex-day1-7k2f

Day 1 highlights · GITEX Global 2026

Cut 7 · 30 s · 14:30

Day 1 Highlights

Try it: this is what your client sees

For agencies

Four clients on one show floor. Four looks, never mixed up.

At a big show you're covering several stands at once. Each client keeps their own logo, colours, font and end-card line in one workspace, so every reel goes out in the right house style, whichever camera op shot it.

  • Set a client up once, reuse the kit at every show they exhibit at.
  • Events sit under the client: GITEX, ADIPEC, Arab Health, each with its own footage and reels.
  • The end card is rendered from the kit, so the logo is never the wrong file.

  • Qasr Hotels

    Arabian Travel Market 2026

    Bebas Neue

    4 reels this event

  • Meridian Health

    Arab Health 2026

    Archivo Black

    9 reels this event

  • Halcyon Energy

    ADIPEC 2026

    DM Serif Display

    12 reels this event

  • Axiom

    GITEX Global 2026

    Poppins

    17 reels this event

Pricing

Priced per month, not per reel.

Cut as many reels as the show needs. Every plan starts with a free pilot event, so the first one is on us.

  • Pilot

    $0one event · 14 days

    Bring your next show. See what ShowReel cuts from your own footage before you spend a dirham.

    • One event, up to 14 days
    • One client brand kit
    • Live mode and review links
    • All three formats on every cut
    Start a pilot on the Pilot plan
  • Most agencies

    Agency

    $390per month

    For agencies covering shows every month across a handful of regular clients.

    • Unlimited events
    • Up to 10 clients
    • Live mode, every 15, 30 or 60 min
    • Client review links
    • 15, 30 and 60 s reels
    Start with a pilot on the Agency plan

  • Studio

    $990per month

    For the big seasons, when you're on five stands at once and every reel has to go out now.

    • Everything in Agency
    • Up to 50 clients
    • Priority rendering
    • White-label review page, your brand not ours
    Start with a pilot on the Studio plan

Per event, do the maths

Put a month of Agency next to what you pay an editor for a single day on the floor. ShowReel cuts every day of every show that month, and your editor gets to spend their day on the work that needs them.

FAQ

Questions agencies ask on the first call.

What footage can we drop in?

MP4, MOV, WebM and MKV, up to 2 GB per clip. Copy whole camera cards in: ShowReel reads every clip, scores it and decides what's usable, so nobody has to pre-select on the floor.

How long does a reel take to render?

A few minutes. Three 30-second reels, one each in 9:16, 1:1 and 16:9, typically come back within a few minutes of hitting Cut, even on a small server. Longer reels and busier queues take a little longer.

Where does the music come from?

From you. Upload a track you've licensed for the client and ShowReel detects its beats and cuts to them. It never adds music you don't own, so nothing you post gets flagged.

Does it replace our editor?

It does the first cut, all day, so your editor doesn't have to sit in a corner of the hall doing it. Editors approve what's good, tweak what isn't, and spend their time on the hero edit the client is really paying for.

Who can see our clients' footage?

Only your workspace. Footage and reels are private to your team. Review links show the finished reel and nothing else, and you can turn a review link off at any time.

How does Live mode decide when to cut?

You pick an interval: 15, 30 or 60 minutes. When the interval has passed and new footage has arrived since the last cut, ShowReel cuts again from everything shot so far. If nothing new has landed, it waits.

Pilot · one event · free

Bring one event.
We'll cut it.

Pick your next show. Add the client, drop the cards, switch on Live mode. If the Day 1 reel isn't up before the doors close, you've lost nothing.

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